A new color for a new era: Rosselli returns to Aqua Blue.
At Rosselli, every choice is the result of a clear vision: to evolve without ever forgetting where we come from. Today we’re thrilled to announce a major change, combining tradition and innovation:
We’re returning to our roots with our historic Blu Acqua.
A new livery, a new beginning
Il nostro classico verde lascia spazio a una nuova identità visiva: il Blu Acqua, un colore che rappresenta solidità, eleganza e innovazione. Non si tratta solo di una nuova tinta, ma di un vero e proprio rinnovamento dell’immagine Rosselli, pensato per comunicare con forza i valori che ci guidano da sempre.
Our classic green makes way for a new visual identity: Aqua Blue, a color that represents solidity, elegance, and innovation. This isn’t just a new shade, but a true revamp of the Rosselli image, designed to powerfully communicate the values that have always guided us.
Rosselli products get a new look
Starting today, all our machinery will be manufactured in the new Aqua Blue color scheme. Specifically, the new color scheme will be applied to:
- Our circular saws, a symbol of precision and reliability
- The logsplitters, robust and tireless
- Agricultural trailers, designed to last over time
- Conveyor belts, versatile and functional
Each product will be immediately recognizable by its new look, which combines modern design and functionality.
A breath of fresh air and novelty
This change represents a breath of fresh air for our brand. It’s a tangible sign of our desire to look ahead, to innovate, to offer our customers not only quality machinery, but also a consistent, strong, and distinctive image.
Blu Acqua will soon be visible on all our channels: in catalogs, on construction sites, in the fields and wherever our products are present.
It’s the beginning of a new chapter. And we’re happy to write it with you.
